Cordy’s business strategy is to become a diversified revenue-, profit- and cash-generating company. The initial phase of our plan involved the acquisition of 11 well-run enterprises. These companies have been organized into four industry segments to balance risks, provide stability and deliver the best long-term results for Cordy’s employees and shareholders. Geographic diversity is also central to Cordy’s strategy. Today, our operations include Calgary, Red Deer, Stettler, Sundre, Okotoks, Manning and Grande Prairie in Alberta, and Sparwood, Invermere and Bob Quinn Lake in British Columbia. Wherever we operate, we are engaged with local communities, which in turn fuels solid relationships with customers and employees.
We have the desire to facilitate and promote improvements in performance, profitability and growth in each of the acquired companies. By investing in streamlining the non-core administrative processes we will allow each acquired company to focus on its strengths, core business, performance and growth potential. This includes investing in the tools and methods by which we get things done on a consistent basis.
We also understand that people are the drivers of our company. Cordy’s objective is to invest in attracting and retaining the best people based on a set of values that is built on honesty, integrity, passion and execution. It is our responsibility to cultivate the full potential of our people to ensure they can succeed without hindrance from bureaucracy or rigid management.
We believe our investment in people and processes will lead to improved performance in each vertical. Performance includes the quality and attitudes of our people, the condition and capabilities of our operating equipment and technology, the efficiencies and effectiveness of our systems and processes, the strategic and visionary clarity of our management team and the strength of relationships with customers, suppliers and shareholders. Being a high performance company will distinguish us from our competitors and allow us to gain market share.